Forget buying off-the-rack. Join the custom suit revolution!

Enjoy a drink, choose your fit, build a style for your life.

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CONFIDENT, AFFORDABLE STYLE FOR EVERY MAN.

Looking good feels great, and nothing looks better than something built just for you - not something hanging on a rack. Book your free fitting with George & King by InStitchu, and your very own dedicated Style Concierge will help you get the perfect look that suits your personality and your lifestyle. There are 1000's of premium fabrics to choose from.
 
Custom Suits from just $799. Book your free fitting to get started.

WE'VE BEEN NOTICED

We select only the finest natural fabrics for our suits. Our 100% wool cloth is breathable, looks fantastic and is beautiful to wear.

THE PERFECT
FIT

 

 WORLD CLASS
FABRIC

 

IT'S ALL ABOUT THE
FINISH

 

Once you feel the superior quality and fit of our custom suits & shirts you will never look back.

The best fitting suit you've ever
owned, or 
your money back.

That's Our Fit Promise.

BOOK A FREE FITTINGYOUR FREE FITTING IS WAITING
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[A few sentences about Gerorge & King]
 
Get a suit that'll look perfect wheter you're out for drinks,or in the office.

REVIEWS

It's all in the details! Customise almost every aspect of your garment.

The combinations are limitless. Everything from fabrics to buttons, you name it, you can change it!

Every George & King by InStitchu garment is unique. We use over 20 measurements to create your perfect fitting suit.

Our tailoring team will craft a one-of-a-kind custom suit crafted to fit just one person - you!

OUR CUSTOM SUITS
ARE AUSTRALIA'S BEST SUITS

 

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ADD YOUR

PERSONAL

STYLE

 

THE CUSTOM

TAILORED 

LIFE

TAILORED

TO FIT

PERFECTLY

 

CONFIDENT, AFFORDABLE STYLE FOR EVERY MAN.

BOOK FREE FITTING
 TAILORED TO FIT
PERFECTLY


Every George & King by InStitchu garment is unique. We use over 20 measurements to create your perfect fitting suit. 

Our tailoring team will cut and sew a one-of-a-kind suit crafted to fit just one person - you!

ADD YOUR PERSONAL
STYLE


It's all in the details! Customise almost every aspect of your custom suit.

The combinations are limitless. Everything from fabrics to buttons, you name it, you can change it!

THE CUSTOM TAILORED
LIFE


Forget buying off-the-rack. Join the custom clothing revolution!

Enjoy a drink, choose your fit, build a style for your life.

Looking good feels great, and nothing looks better than something built just for you - not something hanging on a rack. Book your free fitting with George & King by InStitchu, and your very own dedicated Style Concierge will help you get the perfect look that suits your personality and your lifestyle. There are 1000's of premium fabrics to choose from.
 
  Custom Suits from just $799. Book your free fitting.

SUITS THAT FIT... PERFECTLY.

100% wool custom suits from just $799.

Custom Lining

Lapel Styles

Vest Options

Trouser Styles

Canvas Upgrades

Venting Options

PLUS, CHOOSE FROM 1000'S OF SUITING AND LINING FABRICS

GET STARTED

Custom Suits from just $799.

OUR SHOWROOMS
BRISBANE

Suite 304-5, Level 3
180 Queen Street

Suite 11, Level 1
72 St Georges Terrace

PERTH
MELBOURNE

Suite 414, Level 4
220 Collins Street

Suite 12, Level 3
428 George Street

SYDNEY

READY TO EXPERIENCE THE PERFECT

CUSTOM SUIT?

READY FOR A SUIT THAT FITS

PERFECTLY?

 

OUR SHOWROOMS
BRISBANE

Suite 304-5, Level 3
180 Queen Street

Suite 11, Level 1
72 St Georges Terrace

PERTH
MELBOURNE

Suite 414, Level 4
220 Collins Street

Suite 12, Level 3
428 George Street

SYDNEY

OUR SHOWROOMS

BRISBANE

Suite 304-5, Level 3
180 Queen Street

Suite 11, Level 1
72 St Georges Terrace

PERTH
MELBOURNE

Suite 414, Level 4
220 Collins Street

Suite 12, Level 3
428 George Street

SYDNEY

OUR CUSTOM SUITS ARE THE BEST SUITS

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Choose your location, and select a time that fits.
LIMITED AVAILABILITY

Questions? We're here to help, call us on 1300 179 133.

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VISIT SYDNEY SHOWROOM

In just one hour, we’ll help you craft a suit that commands your style, and the room. 

Select a time below to step up to custom suiting!

VISIT MELBOURNE SHOWROOM

In just one hour, we’ll help you craft a suit that commands your style, and the room. 

Select a time below to step up to custom suiting!

VISIT BRISBANE SHOWROOM

In just one hour, we’ll help you craft a suit that commands your style, and the room. 

Select a time below to step up to custom suiting!

VISIT PERTH SHOWROOM

In just one hour, we’ll help you craft a suit that commands your style, and the room. 

Select a time below to step up to custom suiting!

VISIT SYDNEY SHOWROOM

VISIT MELBOURNE SHOWROOM

VISIT BRISBANE SHOWROOM

VISIT PERTH SHOWROOM

BOOK A FREE FITTING

In just one hour, we’ll help you craft a suit that commands your style and the room. 

NEED MORE INFO?

We're revolutionising the way men shop with our highly personalised service and unique online experience. 

Please take a moment to explore our full website.
We're revolutionising the way men shop with our highly personalised service and unique online experience. 

Please take a moment to explore our full website.

These suiting faux pas may not encourage the 'big fella upstairs' to cue the fire and brimstone, but they certainly won't do you any favours in the fashion stakes.

DEADLY SINS

...of suiting

 

#GoCustom

 THE 7 DEADLY SINS
 
(OF SUITING)

 

Take this advice and you'll be on your way to looking as sharp as Beckham in his prime. Love him or loathe him, you must admit the guy can wear a suit!

When buying a suit, there are cardinal (again, sorry for the biblical reference) rules regarding fit. However, we believe it's the less obvious details that can make a suit great.



SIN 1 | TRIPLE BUTTONS



If you're a shorter guy please don't make the mistake of going for a 3-button jacket, it will make you look even shorter.  God help 
us, please don't button up all 3 buttons. Not a good look.

One Button - Popular with the Italian blazers, and also common-place on a tuxedo. Probably not the best option for work.

Two Buttons - The norm. The safe option for most blokes. Two button jacket can make you seem a little taller.

Three Buttons - Reserved for taller blokes. Six foot three+.


SIN 2 | NO VENTS



Vent often, vent well. Jacket vents are the small vertical slits at the back of your jacket that allow for fall and movement. Choosing the wrong vent configuration can put a magnifying glass on your less flattering features.

No Vents - Traditionally reserved for dinner jackets, but not very common these days. Unless you really want this, avoid this uncomfortable option.

One Vent - A single vent in the centre of the jacket. This is a better option for slimmer blokes, as the jacket will hug your torso and provide a more tapered look.

Two Vents - A vent on either side of the jacket. The most common option and the best for most blokes. If you're a little big bigger, or have a big rear-end, this will be the most comfortable option.


SIN 3 | THE SHAWL



Know your lapels. The wrong lapel can be less than flattering. When designing a suit you will typically be presented with 4 lapel options. Notch lapel, slim notch lapel, peak lapel and shawl lapel.

Notch Lapel - A notch lapel is when the bottom of the collar of the jacket and the top of the lapel connect at a 90 degree angle. This lapel suits all body types, and is a reliable "go to" for an everyday suit.

Slim Notch Lapel - As the name suggest, this variation of the standard notch is slimmer. That is, not as wide horizontally. It’s a good option if you're going for a more modern look or have a slimmer stature.

Peak Lapel - A throwback to the more traditional formal wear of the early 20th-century. A peak lapel refers to the edges of your lapel pointing towards your shoulders. Since this cut points upwards, it adds width to the shoulders is generally more appropriate for taller men.

Shawl Lapel - A shawl lapel is a curved lapel without any breaks or points like the notch lapel and peak lapel. While this lapel suits most body types, it's not advisable to wear this if you are round-faced. Additionally, these lapels are more common on tuxedos as opposed to suits; So it can look a little out of place in the office.


SIN 4 | THE LONG JACKET



A jacket that is too long can be disastrous. Not only does it look like a dress, it also makes you look much shorter than you actually are. Ensure that the length of your suit jacket is at a level where the end of it reaches the knuckle of your thumb when your hand is straight along your body.

Conversely, if your jacket is too short, you'll look stouter than you are. Not a good look.


SIN 5 | THE LOW RIDER



Particularly for the younger guys who like to low-ride their jeans, this is not a good idea when wearing a suit. Suit pants should be worn on your waist, not higher and certainly not lower. 

The length of your trousers can afford to be a little shorter than normal trouser length for suits.


SIN 6 | THE TIME TRAVELER



Look, for some more senior gentleman pleated suit pants are completely acceptable. However, for the younger blokes out there (and by younger we mean sub-sixty!) we have a message for you: This isn't 1955. 

Flat front (sometimes called "natural", or simply "no pleat") pants are the way to go, and you won't look 10 kegs heavier.


SIN 7 | DON'T BE FLASHY



Our advice is to keep it simple. Don't be that guy who thinks he's dressing like a #boss, but is actually just dripping in cheap accessories and looking tacky a hell.

Before you start adding tie clips, pocket squares, and cuff links to your look we recommend you focus on mastering the basics. This means a solid-fitting suit and a shirt to match in a fool-proof color combo.

As they say, "Learn the rules like a pro, so you can break them like an artist".

MENTION THIS ARTICLE AT YOUR FITTING TO SCORE A FREE CUSTOM FITTED SHIRT WITH ANY SUIT PURCHASE.


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